Werks is a digital platform which aims to match job seekers with businesses in the hospitality sector.
The brand leans towards working with independent businesses which greatly influenced the style of the creative elements when it came to designing the identity. One of our main aims was to ensure the style would be attractive to these businesses and job seekers alike.
The logotype uses a custom ‘W’ which conveys movement, starting at one point and ending at another, moving forward and connecting people together. The overall feel is simple and approachable yet also strong and consistent across all digital and printed assets.