Travlaw is a full service, travel-niche law firm based in Leeds.
The firm was seeking a rebrand to help communicate a more contemporary and less corporate feel, in turn separating them from their competition to help the brand stand alone.
We were inspired by the shapes and colours found in airport wayfinding. The logotype we created includes an arrow as part of the letter ’T’ which represents ‘Travlaw’ moving forward within their industry and visualises the idea of travelling.
The typeface is friendly and the overall feel is bold yet approachable. We worked with Travlaw to rollout the new brand across their literature and digital channels.
- Brand Identity
- Website Art Direction