Springfield Training are a proud Yorkshire company delivering a wide range of apprenticeship, commercial and online training throughout the UK.
The brand was looking for a cleaner and more approachable design style. Using the ‘S’ from the name we created an icon which illustrates steps going upwards representing the idea of personal growth.
The colours are fresh and contemporary to attract a younger audience and the strapline works alongside the idea of the icon, taking steps forward. We think it instantly communicates the brands vision and values and can work across an array of different marketing materials.
- Brand Identity